Artwork and Design for print needs to consider the production method and be set specifically to make sure you get the best result.
Artwork
So this is where, photos, text/copy, illustrations, drawings, folio numbers all need to be pulled together to create a design that fully promotes your product or service. We have all pulled together a poster or flyer on home office WP packages and felt pretty chuffed with our efforts, however setting artwork for print requires an amount of technical knowledge, we know what the dpi/resolution for images should be, we understand RGB/JPG, we can check that the images are overlaying or “knocked out”, where appropriate, and of course advise you on margins/gutters so that you don’t lose that really important word binding.
But its not just about the setting; we have extensive knowledge of different businesses and have nurtured their design from their first postcard to a full product catalogue, we are able to help you make considered decisions on what works best in your business sector.
Design
We have Design partners and we would be happy to help you select the right one for your business.
Doesn’t matter how complicated or simple your data is; we can ensure that Mrs Wright receives the correct offer and in time for her birthday treat too! If knowledge is power then your data is gold, we can help you to target your data even tailoring the fulfilment so that each person gets a specific offer or pack.
Data protection: we have that covered too.
We use all the latest technologies to ensure a sales enhancing eye catching in-store experience so whether it is an End to End solution; tying in your catalogue/mailing requirements with your Point of Sale or a one-off campaign you are looking for, we have the capability to react rapidly to your changing needs keeping your message current. Your in-store promotions need to enhance your customer journey experience and whether this is temporary or a more long term placement we can provide you with a solution, because we are adaptable, reactive, flexible and on-time…
Postage; love it or hate it we all have to get our product to the customer. But do you know your Mailmark from your Admail. Do you understand the environmental implications between polywrapped or naked and the discounts that either may hold? Not to worry: WE DO and we could be saving you £000’s…
Want to know how to make your product zero rated for VAT? We have that covered, we know what HRMC specify as Vatable, so something as simple as keeping your paper weight a few gms lower can make a difference. Sometimes it can simply be all in a name…
We work closely with our print and Direct Mail partners, from press passing to finding innovative and affective production methods to reduce cost but keep your product premium. We know how important it is for every element of your marketing materials, whether that’s an invite to an event or a mail order catalogue, to make the most impact when it hits the customers doormat
